Smoke & Heat | BUSH's

Long form

:30 (Perini Ranch Steakhouse)

:30 (Butcher & Burger)

:30 (Heirloom Market)

Hybrid media companion piece.

Description

For Bush’s grilling season, we wanted to people to be open to experimentation and go outside their comfort zone just enough to make things interesting. As inspiration, we partnered with Mashable and shot at three restaurants across the country (Buffalo Gap, TX, Chicago, IL and Atlanta, GA) that add a personal twist to how they cook on an open flame that have made their style of grilling a success.

In addition to the films, we created a companion piece with Mashable that acted as article/messaging/interactive infographic hybrid.

Director: Victor Gallo

Role

ACD/Art Director

For

BUSH’s