Pronto, Pronto | Barilla

Long form film

:30 trailer

:15 teaser (instagram, preroll)

YouTube partner episode with Mind Over Munch

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Literally in the talent contract: “Don’t put our faces in banner ads.”


Barilla Pronto pasta doesn’t need boiling water, and it doesn’t need to be drained, so even the busiest people i.e. New Yorkers have time to make a pasta meal.

For one day we took over the Flat Iron plaza in Manhattan for a sibling rivalry cook-off between the Voltaggio Bros. (Top Chef) hosted by Alyssia Sheikh of the YouTube channel Mind Over Munch. The catch was that they had to be hands-off, instead recruiting passerby to join their teams and be coached into great pasta dishes.

Director: Ben Chappell






Film content