The 606 is Chicago’s elevated park system similar to NYC’s High Line, however The 606 is unique in that it connects multiple, diverse neighborhoods of the city. We were asked by the city to create a print campaign, but with one catch: the park wasn’t completed. Requested not to show the park itself in its current state, we took it as an opportunity and did just that: we showed everything but the park. Inspired by the mood and simplicity of concert poster art, we chose to convey the human element in two ways: we highlight what you can actually do across the trails (shooting real Chicagoans that live along the trail), and we capture the wonder from the eyes of someone on the ground witnessing Chicago on another level. In addition, at the end of the warm months we asked Chicagoans to submit their goals for the next year via social media, which we then planted as bulbs so the goals would bloom as perennials up on The 606.