With McD’s new fleet of trucks, we wanted to demystify McDonald’s fleet of trucks by telling the origin story of their most iconic offerings. To demonstrate these fresh and surprisingly humble beginnings, we shot on-location at each farm.
Making the most of the unique interaction the trucks provide, the back panels are purposefully sans-branding. Doing this allows drivers to see the fresh ingredient first, then discover that it’s headed to their next Big Mac as they pass.
Outdoor Truck Fleet Print