One Hot Holiday | McDonald’s/Microsoft

Left: Photography, Right: Final Print

Left: Photography, Right: Final Print

Left: Photography, Right: Final Print

Left: Photography, Right: Final Print

Digital menuboard animation

Desktop site flythrough

Mobile site

New promo packaging

Description

In December of 2013, McDonald’s partnered with Microsoft and their launch of the new Xbox One for a new peel and win promotion. We sold through a simplified, clean, aerial photography style influenced by Bauhaus forms and angles—something never done by McDonald’s before. The game piece itself could be found on all the new habanero products, so together with the hottest new game system, One Hot Holiday made perfect sense.

Creative partners: Susan Graan, Kyle Baer, Natasha Oliveras, Aaron Branch, Katherine Rohlfing, Eric Ronne

For

McDonald’s + Microsoft / Campaign