It’s What Your Dog Would Do | ALPO

TV :30


Print & digital transit signage

In the spirit of "Marry-F***-Kill" we created an app to discover what your dog would do to your Facebook friends.

With random friends getting a treatment worthy of your dog, the result is undeniably shareable—and hey, a mobile coupon!


Integrated campaign for ALPO. We love our dogs, and we admire their free spirit. What if we took notes from them, and acted purely on instinct. ALPO is what your dog would do.

Creative partners: Rosie Quasarano, Allen Morgenstern, Tony Rogers


ALPO / Campaign