Random Acts of Play | Purina Beneful

"Play at Work" 1:08

"Spread the Play" 1:14

"Born to Play" :50


To put it simply, everything becomes instantly better when a playful dog—or a pair of puppies—is added. After watching the films, users could jump to social media to ask Webster anything about anything. His responses on Facebook and Twitter reflect the contagious nature of him to keep playing.

Creative partners: Dan Thorne, Allen Morgenstern, Tony Rogers


Beneful / Film