Great | Purina Pro Plan

"Anthem" :60

"Anthem" :30 Hulu/YoutTube pre-roll with driver to FB customization app.

"How I'm Great" :60

"How I'm Great" :30

"How is Your Dog Great?" UGC Contest Case Study


We kicked off the campaign with our “Anthem” spot, which got so much attention that we A) created a Facebook app so that you could throw your dog into the commercial and share it, and B) a UGC Contest on the Pro Plan YouTube channel. The winning dogs became TV stars in our follow-up spot, “How I’m Great.”

Fact: I’m the hunky voiceover talent in the case study.

Creative partners: Dan Thorne, Tony Rogers


Pro Plan / TV + Digital